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AI Is Everywhere. Where’s the Profit?

10 Must-Knows From McKinsey’s 2026 State of AI Survey

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Maritime Analytica
Sep 11, 2026
∙ Paid

Every boardroom is talking about AI.

And adoption is no longer the problem.

McKinsey says 9 in 10 companies now use AI.

80% say it improves productivity.

But the financial result looks very different.

  • Only 37% report any positive EBIT impact.

  • Just 6% qualify as AI high performers.

So what are the 6% doing differently?

Here are 🔟 must-knows from McKinsey’s AI Survey:


1️⃣ AI is already mainstream

  • Nearly 89% use AI in at least one business function.

  • Enterprise-wide scaling rose to 44% from 38%.


2️⃣ Large companies are pulling ahead

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