The Hapag-Lloyd CEO’s 10 Brutal Realities
Reliability rises. Costs surge. The market gets tougher.
2025 looked stable on the surface.
But underneath, something is breaking.
In the FY2025 earnings call, Rolf Habben Jansen pointed to a clear shift.
Reliability is improving.
Costs are rising faster.
And the market is getting harder to navigate.
So, what is really changing?
These are the 10 realities shaping what comes next ↓
🔟 Brutal Realities from Hapag-Lloyd CEO
1️⃣ Growth above market is critical
“I would say the results were solid… we have grown quite fast, significantly ahead of market, and we were able to keep rates at a reasonable level.”



