Shipping used to have clearer borders.
Carriers moved boxes.
Ports handled them.
Forwarders connected the pieces.
Those borders are fading.
42% say their firms entered new sectors.
And firms earning more there were also more profitable.
The biggest carriers are making the same move.
So what are they really trying to control?
Here are 5️⃣ signals behind it:
1️⃣ This is bigger than shipping
PwC surveyed 4,454 CEOs across 95 markets.
42% entered new sectors in the last five years.
Industry boundaries are becoming less fixed.
💡 Cross-sector growth is becoming mainstream strategy.


